Food and essential products for health care
Until the Pandemic was
shredded into America, many consumers enjoyed brick and mortar experiences, for
a “hands-on” action which was familiar. As the virus shut down the country,
incomes shrank, stay-at-home safety, and fear
www.businessmagnet.cc , led to an on-line, consumer
quest for a contactless, virtual experience. Food and essential products
for health care and cleanliness became precious commodities, and online sales
for these items, increased significantly. Consumers spent $211.5 billion
online, up 31.8% during 2020’s first quarter.
The virus pushed
consumers online to mitigate risk, many of whom had resisted the digital world
due to a long-time love of bricks and mortar purchasing practices. Many
consumers, not just Millennials, and Gen X and Z, chose other digital and
contactless services such as: ordering-online, pick-up at the curb, delivery,
or drive-though with tap-to-pay options,
businessmarketingmagazine.com for cleanliness and safety solutions,
footwear, food and other essentials.
Shift Two: Socially
Distanced Lifestyle – Elevated Homebody Existence
The necessity of
changing from an outgoing, active, and adventurous life to a FOGO (Fear of
Going Out) mind-set is an enormously impactive shift for millions of
people. Often feelings of loneliness, disassociation, and a kind of
“living in a bubble” mentality leads to anxiety and depression, which is unlike
anything you have previously experienced. That said, many Americans are
embracing time spent with immediate family at home, and creating a balance with
digital time spent in positive ways such as:
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